You can’t be all things to all people. Trying to serve many different client types can actually stunt your business growth and limit your potential. This is doubly so when it comes to online marketing. If you’ve been online for any length of time, you’ve probably already discovered this. Certain client and customer types are a much better than others. They value what you have to offer. They also enjoy the relationship style of customer service and happily refer friends and colleagues to you.
Your Internet marketing efforts will bring the greatest return when you identify the “ideal client-type” within your market and focus upon bringing specific solutions to their needs or problems. Unlike traditional advertising methods, building trust with a specific client-type is the key to developing your own trusted brand.
Every business professional has a unique set of core strengths that separates them from their competitors. Identifying it and articulating it effectively online is often a challenge. This is exactly where we can help you.
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